BUILDING A BRAND
BRAND
For the past few months, I’ve been neck deep in brainstorming meetings and branding sessions.
My personal brand, the House of Bohn brand, as well as my team have been evolving at what feels like a very rapid rate. And let me tell you, although I would consider myself a very creative person with a very creative team behind me – we’re definitely not shy about considering ourselves branding experts when it comes to our work and interior design (we create brands all the time) – but, holy smokes is it ever difficult to flip the magnifying glass the other way and look at your own brand! Be it personal or business, or in some cases (like mine) both, evolving your brand voice is no easy task.
CONSISTENCY
What I’ve experienced over the last few months is that brand voice can be tricky to establish because one of the most important parts of creating a brand is consistency. Whatever your brand is (or whatever you want your brand to be), it requires you to consistently repeat, reflect and reinforce that brand in everything that you do.
In my case, I can’t create a brand as a luxury interior designer, for example, if I’m talking about high-end homes one day, and then talking about how to decorate your dorm room on a budget the next. That doesn’t work. My message needs to be consistent and cohesive, and it needs to be one message only in order to be effective.
TIME
Aside from consistency, what I’ve also learned over the years of having my interior design business, is that building a brand also takes time. Anyone can get a logo made, print some business cards and build website, but that doesn’t necessarily mean that you have a strong brand.
Brand has so much more meaningful reach than just an identity, which is exactly what a logo and a website are. A brand is a tangible feeling or perception that people have when they see your identity. Does it speak to them? Is it relatable? Is it inspiring? Does it make them feel good? The answer to those questions (and so many more) can’t be revealed overnight. Great brands evolve after time and only through consistency.
Those tough questions are hard to answer, hence the many meetings and sessions that I’ve had over these last few months working on my own brand. That said, I couldn’t be more excited to push House of Bohn into the luxury lifestyle direction and I’m even more excited to have YOU along for the journey.
I’d love to hear from you so please don’t be shy about letting me know what you thought about this post, this outfit, the House of Bohn brand or anything else that you’d like to share!
What is it that you want your brand to say about YOUR business and/or about YOU?
As always, thanks for stopping by!
With love,
xK