Aside from consistency, what I’ve also learned over the years of having my interior design business, is that building a brand also takes time. Anyone can get a logo made, print some business cards and build website, but that doesn’t necessarily mean that you have a strong brand.
Brand has so much more meaningful reach than just an identity, which is exactly what a logo and a website are. A brand is a tangible feeling or perception that people have when they see your identity. Does it speak to them? Is it relatable? Is it inspiring? Does it make them feel good? The answer to those questions (and so many more) can’t be revealed overnight. Great brands evolve after time and only through consistency.
Those tough questions are hard to answer, hence the many meetings and sessions that I’ve had over these last few months working on my own brand. That said, I couldn’t be more excited to push House of Bohn into the luxury lifestyle direction and I’m even more excited to have YOU along for the journey.
I’d love to hear from you so please don’t be shy about letting me know what you thought about this post, this outfit, the House of Bohn brand or anything else that you’d like to share!
What is it that you want your brand to say about YOUR business and/or about YOU?
As always, thanks for stopping by!